Title : A Road to Success
Purpose (describe the purpose of the project)
The purpose of the project is to develop an understanding of entrepreneurship both theoretically and practically among the students by working with the subject both in the home area and alongside students abroad.
The mobility project aims at examining and understanding how the business market works, how to act upon it, and be innovative in order to increase business dynamics and fluidity.
More detailed the project will revolve around:
1. Preliminary Industry and Market Analysis
2. Tourism company locations and organizational structure
3. Service description
4. Competitive comparison with other Providers
5. Creating information on various tours.
6. Market analysis summary
7. Tourism market strategy
8. Tourism market trends
9. Ways of distributing offered services
10. Future services
11. Pricing strategy
12. SWOT analysis
13. Promotion strategy
The project is a long-term class mobility project lasting 12 months (August 1st 2011 – July 31st 2012) with a thematic cooperation among Greenlandic, Finnish, and Latvian classes. There will be three mobility workshops that will work as intensive courses in the subjects to be covered.
The students shall use their creativity and innovative skills to come up with an idea for a business and be able to present their idea in an international environment.
The study will be based upon the more remote areas of Sisimiut (Greenland), Sonkajärvi (Finland), and the city area of Riga (Latvia). There will be an intercultural learning process both when it comes to the difference between city and countryside and between the three different countries.
The students shall learn to analyze a market and identify the types of businesses that are possible to initiate. This will be done by working with their home area (Sisimiut in Greenland, Sonkajärvi in Finland and Riga in Latvia) and exchanging ideas with students from two mobility partners.
The students shall reach the level of communication necessary to make their business visible in an international and globalised world. This is being done through international communication, exchange of material, and the three mobilities.
The three planned workshops will contain student presentations and work with external local partners; e.g., innovative businesses and local businesses.
Teachers will facilitate joint planning and test the approach methodologies of the partner institutions.
The pedagogical approach for the project will be the use of a portfolio in a Virtual Learning Environment through DVDs, blogs, and a website.
1. Quality in education
2. Entrepreneurship, creativity and innovation
3. Multicultural classrooms
4. Climate issues
Background/motivation for the project
All three participating institutions have an overall aim to improve learning processes and achievement in cultural understanding and business related subjects.
A need for innovation and entrepreneurship has been emphasized in order to create jobs, avoid unemployment, and avoid the dispersal of the youth from the communities.
In times of crisis entrepreneurial skills have become crucial tools for developing new business ideas thus promoting economic growth. That is why these days a different type of education is needed as there is a great demand for dynamic people who can successfully perform different tasks, anticipate change and quickly react to it. The project will bring real-world experience posing various career challenges to teach the students how to put theory into practice. They will get a chance to learn how to take advantage of given opportunities in the daily practical realities of business life. It is our hope that the different contributions from the participating schools will enforce the entrepreneurial spirit of the students as well as inspire and motivate their creativity.
Also global warming and climate change is a reality that has been causing a lot of problems in the last decades and it is something we have to think into our project. We believe that through enhancing students' creativity and innovation in everyday activities, can be achieved a future greater economic boost which hopefully will help to fight off serious environmental challenges. That is why the students are going to be encouraged to discuss effective ways of supporting the nature.
1) The mobility project.
The project is a long-term class mobility project with a thematic process between Greenlandic, Finnish, and Latvian classes.
The mobility project aims at examining and understanding how a business market works and how this information can be analyzed and used to initiate a potential business. This is the core of the project.
The students will work with a business that is sustainable in both their home area as well as in foreign environments. Both tasks will demand substantial creativity from the students. This way they will learn to be innovative and to handle changes which may be manifested in their surroundings.
The maximum number of students of partner schools are going to be actively involved in various activities. They will search and select information for the project, take part in planning and creating activities. They will be motivated to take responsibility under the teachers’ guidance not only for the effective communication between partner schools but also for the organization of presentations of the project. The teachers and students will be aware that the project is part of their school programmes and that it involves many of the subjects they are to study; Business & Careers, Foreign languages, IT Studies, Mathematics, Social Studies, Arts and Science.
All students of partner schools will be regularly informed about the progress made in the project.
2) Mobility plan
1st mobility Host: Latvia - Rīgas 88. vidusskola. Dates: 28. October – 2 November 2011
2nd mobility Host: Greenland – GU, Sisimiut. Dates: Thursday, 9th February – Tuesday, 14th February
Host: Sonkajärven lukio, Finland. Dates: Friday, 13th April – Wednesday, 18th April.
3) Topics and products of each mobility
Before the first mobility workshop. Before the workshop there are project activities at each school where the students will make a personal presentation on a DVD and send it to one another. Personal presentations will include: Name, age, family, hobbies and questions such as “Why do you find it interesting to participate in this project?” After they have seen the DVDs, they meet on the internet (Skype) or by email if Skype does not provide sufficient service.
Each class will work on a preliminary Industry and Market analysis of their home area to be presented during the first mobility workshop in Latvia. This work also contains choosing a business type that each class wants to work with during the project. It is necessary that the presentation is done via digital media and includes something that can be shown on a large screen (pictures, movies, etc.)
First mobility workshop in Latvia. Latvia will arrange a social event where the students can meet in an informal environment. During this event each class has to do a presentation of the community they come from and the business environment there. There will be intercultural group work about the subject “Market Analysis”. Latvia will arrange a meeting with external lecturers if it is considered necessary.
Latvia will host an event where they show the Greenlandic and Finnish students the Latvian culture and the possibilities in the surrounding area for business activities. During the workshop there will be excursions and activities in the surrounding area.
Between the first and second mobility workshop. After the workshop there are project activities at each school where the students work with the core project which is to develop a business of their own choice. They will prepare a presentation of the business on a DVD and a website. The media must cover the entire period between the first and the second workshop (October – January). Before the workshop, there are project activities at each school where the students are required to finish the media presentations about the type of business they are working with.
Second mobility workshop in Greenland. Greenland will arrange field work where the students can experience and learn about the business level in Sisimiut with special attention to tourism. Greenland will arrange a social event where the three countries present what they have prepared. These presentations will form basis of later discussion in mixed groups where the students will get a chance to develop different perspectives regarding their own project according to another culture and society.
There will be intercultural group work where the students will practice to present their ideas in a foreign language – English. Greenland will establish contact with local business owners to assist in understanding the possibilities in this area.
Between the second and third workshop. The students will work on producing a product of their project work. They will work on a website and a DVD that will be a report of their work. The work has to be a product of what the students learn about market analysis, market strategies, distribution possibilities, pricing strategies, and promotion strategies in this period of time.
The third workshop in Finland. Finland will arrange field work where the students can experience the area of Sonkajärvi and learn firsthand about the challenges the Finnish students face in their project work. Finland will arrange a social event where the students from the three countries will make the final presentation of their product. These presentations will form basis for discussion in groups where the students will get a chance for giving their response in a smaller forum.
The theoretical theme for this third workshop will be: Market analysis, tourism strategy, tourism market trends, ways of distributing offered services, future services, pricing strategies and SWOT analysis.
The Finnish workshop will also be a rounding-up of the project period.
Expected outcome The project wishes to emphasize the use of English as a second language. None of the participating countries have English as their native language. By choosing English as communication language, the students get an opportunity to practice and improve their written and oral language skills in a social learning environment. The project also wishes to use appropriate technology (Word, Excel, PowerPoint, website, DVD maker,) and develop the skills of both the students and teachers in a way that develops their knowledge of this technology to the expected standard of today’s business market. The communication aspect for students and teachers will be the electronic meeting and workshops, where the students’ work will be published on DVDs and on a website after each workshop.
Dissemination of results
There will be a production of Powerpoint presentation at each face to face workshop, this will be uploaded on the website. The workshops will be filmed by some of the host schools’ students. The video will include a detailed overview of the workshop – both project related and social- cultural related activities. All production prior to the mobilities will be sent to the partner school or uploaded on a website and a blog. The blog will be set up to illustrate the project and the students will take it in turns to offer comments or suggestions. All three schools will have to make sure that a journalist from the local press will cover a part of the project, which will serve both as an asset to the host school in regard to local communication and dynamism.
How will you evaluate that your project has met its objectives
Evaluation will be carried out using portfolio as a way for the students to clarify and evaluate their own learning. The participating schools will also use the students’ portfolio to evaluate their own and the other schools pedagogical practice with emphasis on developing their own educational practices. The progress and the results will be clearly visible and the progress can be followed through and will be evaluated by the school at the end of the project, both nationally and together (rework the end of this sentence). The schools will afterwards be able to estimate if the expected results have been reached. This will be done together with the involved teachers.
Students will introduce each other and their schools, then they will present the job opportunities in their region and in all the country, collect information about tourist environment (companies, attractions etc.) of their region, compare it, make questionnaires for partners´ students, evaluate questionnaires, try to find possibilities how to develop tourism in the partners´ regions.
Students will select the relevant information, images, photos and create a slide show, prepare comments and questions about the slide shows.
Expected results: MS PowerPoint presentations, posters, video spots, emails, essays, personal profiles, quizzes (positive /negative qualities of a business representatives), CV, application letters, questions for interviews (employees, future customers etc.)